Among all, Eucalyptus caesia, or gungurru, stands out.
Caesia is for those tech companies that aims to stand out in the crowd.
If I ask what brings together E. caesia, one of the prettiest eucalyptus species, Gallipoli, an Anatolian and a Ku-ring-gai woman, the answer is me.
Born in Gallipoli, raised across the beautiful stretches of Anatolia, immersed in books and trees from the get-go and tossed across the world by my own making, I carry along a rich and diverse cultural past, equally enjoyable personal experiences and carrier paths, as I sit here today, in Ku-ring-gai land, Sydney,
Though a computer engineer by education, I made my mark at the intersection of technology and business and I take great pride in how much I have contributed to so many organisations in their critical junctions.
Along the way, I have also seen many organisations, full of options, full of promise, happily declaring their ‘success story’ yet clearly falling short of their potential. May that be the earlier founders holding on to their familiar operations while missing the wider picture, or the techies dragging the company off the track into ever more ‘exciting’ avenues compromising focus, or the board, with no better options, unnecessarily yielding to an earlier exit under pressing conditions - it makes me sad to see missed opportunities. All things being equal, it takes ‘strategic governance’ to break away from others and to make a global mark, especially in ‘winner takes all’ markets and when so many have equally brilliant offerings in markets that are full of potential and with funds tucked in for growth and expansion.
I love working with organisations that are prepared to take the challenge to make their mark. I don’t claim to bring technological expertise - anymore, while I can always bring the experts in, I expect the company to have the edge for their own scope. Instead, I bring in full ownership of the strategic pathway management: It a slow process and it requires strategic thinking across industries, open mind and dilligence. And, interestingly while it requires a close coordination with the board and the executive, it also requires an arms length management and coordination of alternative pathways - most of the time multiples of those at a time.
If you are such an organisation, I would love to hear your story; contact me for a session so we can discuss what you have and what we can make out of it.
With my regards,
Ayse Erinc
Why E. caesia?
I guess I could have chosen any one of my countless ‘favourite’ trees: One and only Platanus orientalis, from my ancestral Thessaloniki, the silk tree from my grandmother’s library grounds, ever most beautiful magnolia grandiflora that ornate the Miklagard, the queen of the cities, our Istanbul, the Atlas cedar that guards our home or the one and only Angophora, the gum tree betrayed by the eucalypti yet stands tall across the sky, with its swirling branches making most beautiful tree tops.
Yet, Eucalyptus caesia, a Western Australian native stood out. Maybe because it was the quieter one in the crowd, not relying on a grand stand, on being big and strong, and old and wise. On the contrary, caesia represents the new to me - even though I know it is an ancient species :). With its subdued colours along with its exquisite details, it represents a solid stand before a bright future and that is how I see all these brilliant and vibrant technology companies at strategic junctions: full of options, full of promise.